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Originally rooted in the fashion industry, we’ve evolved to focus on weddings and special events because we understand how overwhelming it can be to find a makeup artist you truly trust on one of the most important days of your life.
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You don’t want to look unrecognizable. You don’t want to feel overdone. You want to feel confident, comfortable, and completely like yourself.
That’s where we come in.
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Our team specializes in a minimalist approach, creating makeup that enhances your natural beauty but never masks it. We know what it’s like to want to feel your best in every photo, every moment, without feeling like you’ve lost yourself in the process. Our refined, timeless style is designed to highlight your best features. Whether it’s a wedding, a special event, or an intimate celebration, we bring intention and care to every face we touch.
Self Love Beauty is more than a makeup agency; it’s a space where self-expression meets self-care. Let us help you feel seen, celebrated, and truly beautiful.
Featured Artist
I’m Evgenia, a bridal makeup and hair artist based in New York and North Carolina. I’ve been helping women feel like themselves on their most important days; not redrawn, not hidden, but truly seen.
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My love for makeup began in childhood. What started as play quickly became a passion for the feeling makeup could create: confidence, softness, and self-love. Since then, I’ve trained with leading artists in the industry across the globe to become the best for my clients.
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With a strong background in fashion and editorial work, my artistry has been featured in Vogue, Harper’s Bazaar, and other leading publications but what matters most to me is what my clients feel. They often tell me my makeup makes them feel like themselves, but elevated.
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I blend thoughtful skin prep, soft textures, and intuitive color to create looks that are natural, glowing, and effortlessly elegant. Hair is touched, not molded. Faces are enhanced, not painted.
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Today, I work with brides across the U.S. and beyond, travel for destination weddings, and continue to grow in the worlds of fashion, education, and beauty.
Because I truly believe:
You’re already beautiful. My job is to help you see it.
